Dog on the Pitch is the online venture of established and respected football shirt collector Robert Lee. We first created the identity as a clear and strong brand that speaks of football history with a collector’s passion. We then took the brand online to present Rob’s precious collection to its growing customers around the world. The site is built around the easy to use Shopify ecommerce platform and customised to make the complex classification of shirts easier to find and manage. We didn’t just design the shop – we provided induction on SEO, product photography, email marketing and social media integration to ensure a good journey to the top of the league.